We’ve all been there, that feeling at around 3pm when you want something to nibble on.
Although this hasn’t changed over time, the nibble we are choosing has.
In the past it was probably something sweet – the lolly jar sure did get a workout.
Now you will find that the nibble is something healthy, according to the results of a recent survey by Galileo Kaleidoscope
So even though we are snacking (and we know that we really shouldn’t) we are probably making ourselves feel better about it when we do it, by nibbling on convenient foods which improve wellness and have maximum health benefits.
Those taking part in the survey said that the reasons for snacking are stress relief,social engagement and that mid afternoon low energy.
There is obviously a significant market developing for “healthy” snack foods and the traditional brand names need to be looking at how they can service it.
According to IBISWorld, snack industry revenue is expected to reach at least $1.8 billion.
It may involve simply removing artificial ingredients or reducing salt and or sugar from current products, or increasing protein or wholegrains, or even the development of completely new products.
Another feature of this specific part of the food industry is the increasing number of new brands and companies.