You are what you eat – we have all heard that said.
Now, more than ever, it is not just a saying but a fact
A few years ago, an amazing thing happened – the human genome was plotted. This means that for the first time in history we were able to identify all the DNA that makes us human.
This has had an incredible impact, we can now work out if a specific human being is likely to contract certain diseases and this means that we can now adjust our lifestyles and diets to prevent these.
It has also confirmed an important fact – we may be the same but we are all different.
This is evident with medication, the amount of a particular tablet that one person needs to manage an illness is not likely to always be the same for another person.
So the amount of a particular nutrient that one person needs to be healthy is also not necessarily the same for the next person.
Therefore the officially recognised Dietary Guidelines must be taken as exactly that, a guide, as we now know that we will all need different amounts of nutrients to be healthy.
So what does this mean?
We are at the beginning of an era when we will eventually have diet which are specifically tailored just for us with foods that meet our exact nutritional needs.
Food businesses have to realise that this is coming and clever ones are already starting to move their business models toward this. The companies which can best adjust to this oncoming move will benefit greatly in the long run.
Nutritionists and Dieticians are going to be busy with both individuals and companies developing tailored foods and diets, as this is one area which will not be able to be done by computers for a while.
At first this will be like big screen TVs, really expensive and something we all heard about but can’t get. But eventually the price will come down as the popularity of knowing your personal diet increases, until it will become commonplace.
Any business that is not in it now, will miss out in the long term. People will allways eat stuff they shouldn’t but most will obviously try to stick to a diet which prevents them from getting specific diseases.
There are massive repercussions to the sequencing of the genome – legal, social, moral, physical – and they are on their way.