When people hear the word sustainability they think about “green’. However sustainability is not just about things being green and the impact on the environment, it is in fact, as much, if not more, about money.
Saving money and making money.
By doing the right thing by the environment (being green) a business is able to both save and make money. But only if that business takes a long term view. That is sustainability.
The official definition for sustainability is very complex but it all boils down to taking a long term view and acting now.
So many companies around the world have realised that there is an absolute need to include sustainability as a key part of their policies and reporting and have set standards which are based on international expectations.
One of the issues that all businesses and their industries should be considering as part of their Sustainability Policy is how they are viewed by both their customers and the public in general.
This means that for thefood industry in Australia it is vital that it’s producers / manufacturers and the industry understands what people think about their products and how they are produced.
If people are happy about a product and how it is produced, they will buy more of it and so it makes economic sense for businesses and their industries to find out what the views are.
So the Egg Industry in Australia has just launched a survey process to be done by CSIRO, to determine those views.
From the results the industry will then develop the Egg industry Sustainability Framework. This will be the guide for all producers to follow to ensure that the eggs are produced in a way which maximises the sustainability of each business and the industry as a whole.
The survey process will be in several parts and will include all stakeholders from producers to retail to consumers.
It is expected that the draft Framework will be available by late 2018.
More information can be found at https://www.australianeggs.org.au/what-we-do/sustainable-production/sustainability-framework/#item-837