It is well known and researched that Australians would prefer to buy product, especially food and drink, which is made in Australia.
The Australian Made Logo has been very popular and is well recognized across the country because of this preference.
Many people would not realize that according to the Food Standard Code, food that is labelled as ‘Australian made’ does not necessarily mean that it is wholly made here and may in fact only have up to 50% of the product (including packaging) made in this country. The term ‘Product of Australia’ is for any item that contains at least 50% of the product (including packaging) made in this country.
Therefore, the Australian Made Logo can only be used on foods and other products that are wholly made in this country.
The Logo is issued by the Australian made campaign after a review against specific standards.
The campaign has just launched a new website. It already contains at least 10 000 products.
It is expected that the new website will make it much easier to find products and produce that is both Australian Grown and Australian Made. It will also help find locally grown and produced food and other products.
Ian Harrison, the Australian Made Campaign’s Chief Executive, said; “Australian shoppers are looking for local products and they are looking for them online – this website provides a gateway for Australian businesses of all sizes to connect with those shoppers. Consumers can be sure that the products they source via the Australian Made website are grown and manufactured right here in Australia.”
The businesses are listed on the website and then their products are shown. The site is “fully searchable” by names and products.
The website also provides the opportunity for people to join the ‘Australian Made Club’ for free and will have competitions and monthly giveaways.
Here is the new website. www.australianmade.com.au
This article has been written by Rachelle Williams – The Green Food Safety Coach.